Straightforward, simple design that gets customers where they need to go – as quickly (and happily) as possible;
helping them find exactly what they want.
Resulting in fuller carts and happier customers.
Clients know design for retail for quick, straightforward solutions.
With a reputation for doing things right the first time.
And a no-fuss approach to graphics.
From the largest big-box prototype to the smallest informational sign,
the idea is always, always: Keep it simple.
Graphics designed for the way customers actually experience a store.
Customers don't shop on a ladder--so no 'bird's eye' views.
Same goes for a pristine presentation on a clean white board. This may look great in a meeting, but it's definitely not real life. Retail graphics will eventually have to complete with all the visual clutter of the existing surroundings. I accommodate for this right from the start.
See a few examples of this in prototype and signage samples.